

UP TO
An app that creates a short day trip through sites according
to the user interests when you visit a new environment.
Role concept UX design and research UI design

PROBLEM
When staying a short while in a new city it is hard to visit and discover the sites and attractions that can be interesting to the specific user.
CHALLENGE
Creating a personalized day trip itinerary in an unfamiliar location can be challenging. It requires accurate and reliable information on various activities and attractions, considering the individual's interests, time, location, language and cultural differences, and security concerns. To be successful, the application must provide a user-friendly and accurate solution that addresses all these factors.
MARKET RESEARCH
Based on my research on various travel planning applications, I've identified key concepts that work well and those that need improvement. The app should allow tracking of places visited, offer an offline mode with saved data, and provide personalization options. User reviews should also be available. Limited offline accessibility and requiring payment to unlock attractions are areas for improvement. Some apps may have limited offline functionality, which can be a challenge for users without an internet connection.
competing companies
















SOLUTION
An app that simplifies the process of planning a trip by providing personalized attraction recommendations based on user preferences, location and popularity. As the user continues to use the app, it will create a more customized experience for them. It's a perfect go-to guide for planning an amazing trip, from itinerary planning to finding the best local restaurants.


VALUE
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Comfort: A travel app should be easy to navigate, user-friendly and provide reliable information for a pleasant experience.
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Protection of the environment and consumption minimization: A sustainable approach by promoting eco-friendly options and sustainable tourism.
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Money saving: A travel app should help users plan cost-effective trips by providing information on discounts, deals, and budget-friendly options.
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Reliability: The app should provide accurate and up-to-date information on hotels, restaurants, attractions, and transportation options.
HOW IT WORKS

interests
The app offers a unique feature of selecting areas of interest, making the planning process highly personalized and tailored to the user's preferences. This ensures that the user is presented with a list of relevant and specific attractions, making the trip planning experience more efficient and enjoyable.

Attractions nearby
The app uses your GPS location to open up a map of nearby attractions. It's like a personal tour guide showing you all the hidden gems around you. No more searching or navigating, just open the map and let it lead the way.

Alternate display and selection
When it comes to exploring the Etruscans , the app gives you options. You can see the sights in a map view or a list view. It's like having a choose-your-own-adventure story, but for traveling. You can switch between the views with just the click of a button, it's that easy. With the ability to choose between the views, the user can select the action that excites him the most, making the experience more enjoyable and easy to navigate.
Detail
The app provides all the important details about an attraction such as hours of operation, contact information, and updates. It makes the planning process more convenient and easy to navigate.
GRAPHIC LANGUAGE
Logo
In designing the logo, I drew inspiration from the themes of travel, borders, passports, and stamps. The result conveys a sense of transition and movement between destinations, capturing the excitement of reaching a new yet familiar place.

Sketches




colors
I selected the recognizable magenta rose color for the design to establish a familiar foundation. I view colors as a universal language and magenta, a well-known color, conveys a sense of familiarity across languages.
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